[R] TURF (total unreplicated reach and frequency) Analysis program

From: Lorena Adams <AdamsL_at_thenfl.com>
Date: Thu 21 Jul 2005 - 07:46:57 EST


Hi! I am trying to program a TURF analysis and have looked everywhere on the web to see if I can find any clues on how to do this. I've looked at SAS manuals as well. If anyone has ever heard of this kind of marketing analysis and has programmed it I'd be interested in learning how. Any help you could give me is greatly appreciated! Lorena Adams  

Lorena Adams
The National Food Laboratory
(925) 785-3855
adamsL@thenfl.com

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