[Rd] Task View for Marketing

From: Charlotte Maia <maiagx_at_gmail.com>
Date: Sat, 05 Dec 2009 15:03:53 +1200


I was wondering if a task view for marketing would be a good idea????

I realise that it would have some overlap with other task views. Social science, cluster and multivariate are the most obvious ones.

There seem to be a lot of packages (quite in your face, if I may say so) for finance and econometrics (however this is a good thing, mostly...). However, marketing focused packages seem to be more obscure.

I don't know how it works overseas, however in my country, of all the mainstream business disciplines, marketing seems to use the most statistics. Plus most of the employment opportunities I see for statisticians in the commercial sector, are in market research, where database marketing and market segmentation seem to be the hot topics.

I can see how R might be less attractive to marketing graduates than graduates of finance and economics. However at the same time, I know a lot of people who have graduated in statistics, who are interested in marketing...


Charlotte Maia

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Received on Sat 05 Dec 2009 - 03:08:47 GMT

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